The Awesome

The Public House of Art

“Totally Awesome.”

That’s what the average guy says. He usually stares at something and goes: “Look at that. Will you look at that? That’s fucking awesome”. The jaw drops, and so does the hot dog he was chewing on.

The average guy always has a hot dog.

It can be anything, really. A new car, a cool sci-fi movie, a freshly baked Lasagna.

But what does the word actually mean?

It originally referred to something unique, something that provoked fear and wonder, or specifically awe. Today, it has become the most common and trivial of expressions.

The man or woman of your life, a newborn child, a volcano erupting or an eclipse.

Those were awesome sights.

They induced universal feelings that went beyond words, beyond and before intellect.

It all started with the sight.

Maybe John 1:1 was wrong.

The guy said in the old book: In the beginning was the Word, and the Word was with God, and the Word was God.

Before the beginning, older than language, there was the image.

Our sight is today the most stimulated of the five senses.

We see, and yet we don’t contemplate, we don’t observe, most of the time we don’t feel anything.

Surrounded by screens we see through our phones and cameras. Waterfalls: click. Grand Canyon: click. Sistine Chapel: click, share, like.

Smiley face.

Our grandfathers would see the icon of a god and stand in the temple in awe.

The awesome and the awful became cheap, you can buy them online, subscribe to them, download them, refresh them.

We turn on the TV...
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